In most communications roles, generating content for weekly e-newsletters is only one part of the job and truthfully, creating content is only one part of pulling together an e-newsletter.

In addition to thinking about a lineup of stories, each mini article needs to be researched and written.  Interesting images need to be sourced (or produced) and a compelling layout has to be designed to keep readers’ attention until the end (or, to be honest, at least to keep them scrolling and scanning to the end).

So when a client emailed me last week and asked me to produce an edition of their e-newsletter for about 2,000 subscribers – and to help them distribute it in less than 24 hours – I didn’t even flinch.

Thankfully they had a few ideas for the story lineup and since I’m familiar with the brand, the organization and follow them on social media, none of the topics were a surprise to me.

I started writing, knowing I would need time for them to review and make changes before I could finalize the layout. Another few story ideas were added and I pulled photos from their social feeds, embedding links where ever I could to improve their SEO. Within a few hours, it was ready for their approval and by the next morning, we sent it out.

While it’s always nice to have time to hone and craft, it’s also a great show of skill to work under pressure – and to produce a well-read e-newsletter that shares valuable information in a timely manner.

Are you thinking of pulling together a regular e-newsletter for your company but don’t know where to start? Send me an email and let’s chat about how I can help.