To Use AI, Or Not to use AI

That is the question, isn’t it? I was asked recently how I am using AI in my profession. I had to pause. It could’ve been the moment when I admit to be a technophobe, or it could’ve been the moment I start to put into words how I really feel about a computer program parading…

How to connect with your people: prioritize your content

I’m often asked: do we really need an e-newsletter? I often respond: yes. There are times when the answer might be: not right now. However, I do think it’s one of the best ways to provide engaging content to those who WANT to hear what you have to say. In Canada, we have Canadian Anti-Spam…

Hand-delivering an e-newsletter

In most communications roles, generating content for weekly e-newsletters is only one part of the job and truthfully, creating content is only one part of pulling together an e-newsletter. In addition to thinking about a lineup of stories, each mini article needs to be researched and written.  Interesting images need to be sourced (or produced)…